Speaking with GI.biz, Mythic chief Mark Jacobs offers a little fighting talk when it comes to Warhammer Online's ongoing battle to win subscribers off World of Warcraft.

The MMO maker affirms his belief that gamers often play more than one title ("He [Blizzard's Paul Sams] knows that people may play WoW and they’ll play WAR and maybe even a third game at the same time"), but is wary of WoW's forthcoming Wrath of the Lich King expansion.

"We’ve known that Blizzard is preparing to launch in November," Jacobs offered. "We just announced some of the things that will be going in our first major patch… that’s one of the ways we’re going to respond… It’s a marathon, not a sprint. We’ve got a lot of stuff going in, not only this fall but then there’s spring and then after that."

More on the Wrath of the Lich King soon.

By Luke Guttridge

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