Atari consumed by Infogrames
US and Europe united at last
Troubled US gaming subsidiary Atari (who were, until just now, only part-owned by Atari Europe and Infogrames) has been wholly-consumed by the parent firm in a deal worth 11 million USD.
Infogrames can now - as mooted by president Phil Harrison previously - unite the Atari brand across the globe and publish as one company. This should give the embattled game maker a bit more clout.
The Atari US management team remain in place, but they will be steered by Harrison, as well as CEO David Gardner, formerly of EA-fame.
The purchase will allow the company to reduce overall costs, and will open up the US more to distribution of the company's European-made games. New American-developed online games are also possible, we hear.
Shares were up after the announcement late last week. More soon.

Comments