The ongoing merger between gaming giants Activision and Vivendi Universal Games is expected to conclude on July 8th, assuming regulators give the deal the go-ahead as expected.

Analyst Michael Pachter is certainly enthused by the forthcoming completion, raising his Activision rating from 'buy' to 'strong buy'.

The new game publisher is expected to be called Activision Blizzard, and Pachter is expecting yearly revenues of 5.9 billion USD by December 2009. This will make ActiBlizz the world's biggest game maker.

"We believe the transaction is set to create a formidable new digital media powerhouse and the most valuable interactive entertainment company worldwide, unlocking the value of industry juggernaut World of Warcraft, and possibly also setting a new benchmark for profit margins among publicly traded video game pure-plays," offers Pachter on the new deal.

By Luke Guttridge

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