Speaking to the BBC this week, Sony boss Kaz Hirai has said that Sony will be in the number one spot by the end of the current hardware cycle. The PS3 presently lags some way behind its rivals, depending on which market you're viewing, but the big cheese is keeping the faith.

"I am very confident that after the 10-year lifecycle we will have the install base that we are looking for and that is obviously to be in the leadership position," he told Auntie.

"We’ve only really begun to scratch the surface with PlayStation 3 but I am confident that given the long life-cycle we have planned for the machine we are going to have a very good install base in all of the major territories."

More on the PS3, et al, soon.

By Luke Guttridge

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