Phil Harrison had previously mooted the idea, and this week it becomes a reality, Atari joining the Infogrames-fold as part of an 11 million USD deal.

Infogrames had always held a stake in their US subsidiary, but the firm's well-publisised troubles were clearly not good for business, the publisher's new management looking to create a unified global company.

The move could see the entire company re-branded under the Atari label.

"Bringing Atari US and Infogrames businesses together will enable us to create a simplified global structure for our business as we seek to re-build a well-managed, cohesive and financially disciplined company," offered CEO David Gardner.

"This is a key strategic event for Infogrames that will benefit all of our shareholders. I believe that this transaction will generate significant benefits for the Group."

By Luke Guttridge

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