The bright future now presented by the Blu-ray next-gen DVD format, coupled with the improving outlook of the PlayStation 3 console, has seen Sony's shares leap some 5% in Tokyo.

Shares were up after Toshiba announced their withdrawal from the arena - conceding that the future is bleak for their own HD-DVD format.

"We believe Blu-ray's victory could drive market share gains for the PS3, as we believe consumers will now be more willing to pay up (versus 360) for the standard Blu-ray player," offered William Blair's analyst Ralph Shackart, speaking to Reuters.

Microsoft yesterday responded to the end of HD-DVD, choosing to focus on the Video Marketplace online service, although the firm has in the past refused to rule out an Xbox 360 Blu-ray external drive.

This news is taken from our sister site tech.tm.

By Luke Guttridge

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