Consumer demand for the zeitgeist-capturing Wii console could be so acute this festive season that Nintendo are once again left fire-fighting, rather than meeting demands. That's the word from Ninty boss Reggie Fils-Aime as the march to Christmas begins in earnest.

Speaking to the Mercury News online, he said that stocks of the console could once again be devilishly hard to come by, with currently supplies likely to last no longer than 'a day' before selling out.

"We're working very hard to make sure that consumers are satisfied this holiday, but I can't guarantee that we're going to meet demand. As a matter of fact, I can tell you on the record that we won't," he said. "What I can tell you is that typically, our inventory is lasting a day... I don't think we will know when supply crosses with demand until after the holiday season."

While Nintendo have ramped-up output of the console, demand has increased more rapidly than the company can up their production rates, leaving a shortfall that cannot be rectified by Christmas, according to Fils-Aime. More soon.

By Luke Guttridge

Comments

You can use BBCode

No comments here yet. Be the first and use the form on the left!